“My content is so good I don’t need an unsubscribe button”

Today at Starbucks I had an interesting conversation with a guy who says he “works in marketing”.

Guy: “Hey, you look smart. Do you know anything about MailChimp?”

Me: “Yeah a bit…”

Guy: “Do you know how to remove the unsubscribe button from the bottom of an email?”

Me: “Why would you want to?”

Guy: “Cause I don’t want my subscribers to unsubscribe”

Me: “Ok, but what if they don’t want to read your emails anymore?”

Guy: “Why wouldn’t they want to?”

Me: “I’m sure there are plenty of reasons why someone would change their minds, but if they can’t unsubscribe they’ll get frustrated and mark it as spam”

Guy: “How do I stop them from marking it as spam?”

Me: “Write great content that provides value to your readers AND give them an unsubscribe button”

Guy: “But I don’t want them to unsubscribe”

Me: “Then don’t use MailChimp cause it’s a requirement”

Guy: “My content is so good I don’t need an unsubscribe button, why does MailChimp suck?”

Me: performs epic face palm

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